Building CyberStores
		If you’re involved in developing your company’s World Wide Web site, thi... Editora: McGraw Hill ISBN: 0079130909 Autor: Martin Nemzow Páginas: 522 Formato: 18,5 x 23,5 (impresso)
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		Sinopse: If you’re involved in developing your company’s World Wide Web site, this is the book you’ve been waiting for. A quantum leap in the literature of online commerce, Building CyberStores is a hands-on guide that shwos how any organization can integrate its existing database and pint-of-sales activity into is web site. In so doing, the book helps fullil the long-help promise of the Internet as a porentially lucrative medium for conducting business. No other singel source spotlights the practical details you need to know about issues that can make or break a commercial web site including how to: ? Explore the possibilities and the limitations of a cyberstore for your company ? Ensure that all credit thansactions and data are secure. ? Use Java and other tools to enchances the design and functionality of a web site. ? Process transactions. ? Determine implementation and maintenance costs. ? Integrate multiple products, as well as pay-per-view documents ? Integrate point-of-sales into the Web. ? Integrate Cyber transactions with existing accounting systems. Included CD-ROM.
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